Journal
How things fit, how to wash heavy cotton and what gsm means on a T-shirt.
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Featured
How to find your size
Read the story: How to find your sizeMeasure a T-shirt you already like, compare it with our size guide and read the Model line. Three steps, five minutes.
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Featured
What gsm means on a T-shirt
Read the story: What gsm means on a T-shirt180, 240 and 400: what the number on our labels measures, and how each weight wears.
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Featured
How to wash heavy cotton without shrinking it
Read the story: How to wash heavy cotton without shrinking itCold water, inside out, low heat or none. What we tested on our 400 gsm loopback through thirty washes.
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Featured
Five things for a week of travel
Read the story: Five things for a week of travelA merino tee, a heavyweight tee, one pair of chinos, a crewneck and a hoodie. Everything else is optional.